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Digital, 2017

Increasing online leads by simplification

🏢 Our client was one of the top 20 largest property developers in Europe.

⚡ Our client’s goal was to significantly increase the number of online sales leads. For this to happen the website needed to do justice to the quality of their apartments.

💡 Our process consisted of three main phases:

  1. Strategy: workshops to map business goals, research to map user groups and needs
  2. UX design: IA, page flows, functional and high-fi wireframes (Sketch, InVision), workshop between iterations
  3. UI design and brand identity

✌️ Our client was so satisfied with the results of the project and the opportunities we presented, that they decided to rebuild their website on a new platform to make those feasible.

💙 Real-estate development was a new domain for me. I enjoyed looking behind the curtains, and learn about their business.

💰 As a UX lead I did my fair share in designing the actual flows and wireframes. In addition my service design background helped in two ways:

  • Facilitated workshops made client and stakeholder correspondence a lot more effective, than sending email back-and-forth to reach an agreement.
  • Interviewing sales reps provided insights on the balance of customer and business needs.

👥 As an independent consultant in partnership with Why Partners, a boutique product design agency

#UX #realestate