🏢 A French startup approached us to advise them in developing their insight into an insuretech product.
⚡ The elections in France posed an opportunity for a thematic MVP.
💡 We chose a classic lean cycle as a process:
- Understand: concepting workshops, desk research, prospect and user interviews
- Design: MVP scope with supported user journeys, functional wireframes, prototypes
- Learn and refine: Test prototypes with followup interviews, measure and start the cycle again with the insights gained.
✌️ The results of the first cycle prompted the founders to pivot for another industry. The MVP is currently in development in France.
💙 I enjoyed the challenge of understanding a complex idea aimed to disrupt a complex industry.
💰 As a contracting Product Design Lead I worked in a five person team with another UX Lead, a UX researcher, a UI designer and two brand strategists.
👥 As an independent consultant in partnership with Why Partners, a butique product design agency